^Perpetual Group collaborates with Saudi Arabia’s Ministry of Culture ahead of the launch of Riyadh International Book Fair 2021

^Perpetual Group collaborates with Saudi Arabia’s Ministry of Culture ahead of the launch of Riyadh International Book Fair 2021

^Perpetual Group worked alongside Saudi Arabia’s Ministry of Culture ahead of their much-anticipated annual event, the Riyadh International Book Fair, to develop an interactive website for visitors, authors, and exhibitors to participate in this prestigious event which saw visitors and participants from across the globe from October 1st – 10th 2021.

The book fair, which is part of the Ministry of Culture’s 2030 Vision initiative to increase the quality and quantity of the cultural activities within the Kingdom, is held at the Riyadh Front and welcomes hundreds of thousands of visitors each year. The aim of this book fair is to enhance and stimulate the culture and history of the Kingdom of Saudi Arabia and is a major event in the cultural scene.

Working closely on this project, Ministry of Culture’s ‘Literature, Publishing & Translation Commission’, Communications Department, and IT Team collaborated with ^Perpetual Group as their website development agency to deliver a website which would enhance the user experience for online registration, gaining access to information about the activities and workshops, book signing, and more to allow a comprehensive insight into what to expect from Riyadh International Book Fair 2021.

The collaborative effort has resulted in not in a successfully developed website which allowed a seamless user experience from the first click, but also allowed the two entities to create strong relations between ^Perpetual Agency and the Saudi Ministry of Culture. The website’s completion ahead of the project allowed thousands of visitors at a time to book their preferred activities, cultural programs, and organize meeting with their faved authors for a book signing session.

It is worth noting, Saudi Arabia’s Ministry of Culture plays a key role in the three main strategic pillars of KSA’s Vision 2030, which is to help create a vibrant society, thriving economy and ambitious nation.