DON’T BE A STALKER, BE A LISTENER.
WHEN BRANDS RESPOND.
Customers want to feel heard on social media. According to research done by Sprout Social, 83% of respondents like when brands respond to questions, and 68% like when brands join conversations. Being responsive on social media clearly makes a difference; after all, 48% of customers make a purchase with a brand who is responsive to its customers and prospects on social media.Nobody likes a brand that has absolutely nothing to talk about with its audience. This would mean the brand is just existing, not indulgent!
They want you to respond. But, it's more than that. It's about using social listening to thoughtfully craft responses that provide real value.
OF YOUR BRAND'S GROWTH.
Sometimes, brands face scandals or serious issues. Things happen, but even one incident can cause a wave of negativity to plague your social media. It's easy to ignore a couple rude comments here and there, but it's troublesome if the negative ones seem to outweigh the positive.
This is a great time to use social listening. By analyzing the recent incident, you can do some research and see if the rise in negative comments has actually led to a decrease in followers, sales, or whatever metric you choose to investigate. Then, you can determine whether serious measures need to be taken in response, or whether it's simply a phase with no lasting effects.
YOU CAN DISCOVER
Often, your customers do the work for you. When many customers start complaining about the same problem -- or rooting for the same win -- it's a sign that that's something to take note of and run with. Rather than simply monitoring these changes, you can use social listening to find ways to innovate on the changes.
YOU CAN INCREASE
Social media holds many opportunities for broadening your reach to prospects. After all, your followers aren't just your loyal customers; they're also simply people who enjoy your content or who fell upon your social media. These are the kinds of people who you should be targeting.
HERE COMES THE DATA!
You could be listening
on multiple channels and platforms such as the below:
To learn more about what your audience prefers to increase the performance of our digital marketing strategy and business plans
Conversion tracking based on your brand will help improve the consumer attitude brand. This will also help with better consumer attitudes and experience which will increase their engagement gradually with the brand in an organic manner.
Knowing your target audience will help you plan all your strategies directed right at them. Not a penny to go astray! Research your demographic’s age. Gender, geolocation, device and more!
Listen and imply! Watch out for the best of your followers, get an advocate for your brand who is within your target audience. People listen and watch an influencer because of relativity, use that relativity with an advocate to help build brand loyalty. All this through social listening.
There is nothing more powerful than messaging that hits the right emotion of your audiences. Listen to your users, follow their emotional patterns and get that messaging right to them!
Learn the reaction of your audiences to your launched campaigns, be quick to learn the pattern and imply the necessary changes to have a successful campaign story to talk about later.
KNOW YOUR COMPETITORS
Keep your friends close, and your enemies closer learn thy enemy’s audiences! Listen to what your competitors are saying. It’s never wrong to learn about their audience behaviour by analyzing them using the right tools. Is it wrong to snatch away their audiences ? That’s not for us to say!
GET IN WITH THE TREND
Listen and learn what your audiences are indulging with, it’s easier to go with the flow than drift away from it!
BUT, LETS SEE WHAT YOU COULD
BE DOING WHILE YOU’RE LISTENING:
- Crisis management
- Customer service
- Brand health and reputation
- Content creation
- Image recognition
- Campaign performance tracking
- Trend and demographic insights